... stereotypes and identity management, but also enriches the current literature, specifically focusing on Turkey, which has a completely different cultural background as compared to Europe, the USA and the Far East. To the best of authors’knowledge, this is the very first study on this subject specifically...

... in France and Turkey. To determine the consumption styles, the CSI scale was used. The data were collected from college students aged 18‐24 by a self‐administered questionnaire. To define the segments, cluster analysis was used. The segments are profiled by young adults' demographic characteristics...

..., used by children) and mother's employment status. Design/methodology/approach Quantitative analysis was conducted on data from 257 responses to a 26‐item questionnaire from parents of children in 12 private kindergartens in Ankara, Turkey. Findings Most parents acknowledge that their children...

...Tulin Vural Arslan; Filiz Senkal Sezer; Erkan Isigicok Purpose The aim of this paper is to discuss the reasons behind the attractiveness of shopping malls for young consumers in Turkey and then to determine the attractiveness factors of malls for this segment from the consumers' perspective...

... as it has been conducted solely in one city, Ankara, Turkey. Any further research should include perspectives from other cities in Turkey and from other countries. In addition, frequency of TV viewing has not been taken into account. Further research could investigate gender differences and cohort effects...

... questionnaire, based on a detailed literature review, is developed and applied to 691 university students at three state universities in Turkey. Findings The findings mainly indicate that one dimension of conspicuous consumption, namely prestige, is an influential variable on social (indirect) benefit...

... in the resulting model. Research limitations/implication The research is limited to young people in Turkey using a convenience sample with a questionnaire methodology. Future research could extend the cultural base and utilize other methods. Originality/value This is a pioneering study for internet use...