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Keywords: Tweens
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 363–375.
Published: 21 November 2016
...Ingvild Kvale Sørenssen Purpose The purpose of this paper is to show how actor-network theory (ANT) can be useful in exploring tweens consumption of the Disney franchises of High School Musical (HSM) and Hannah Montana (HM). Through the lens of the ANT and the concept of situated...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 360–374.
Published: 15 November 2013
...Erika Lundby Purpose – This article aims to explore, and compare, the perceived association between economic resources and peer relationships among two age groups of Swedish tweens. Design/methodology/approach – The data consist of 101 drawings by Swedish tweens, aged nine, and aged 12...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (3): 284–302.
Published: 24 August 2012
... of cognitive development, this research aims to understand and explore the specific intricasies of the tweens' mediation of their liminal world using consumption practices Originality/value Consumption practices emerged that highlighted the attempted resolution and mediation of such tensions while also...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (2): 136–146.
Published: 08 June 2012
... Children (age groups) Money Social behaviour Consumption Economic resources Tweens Pippi braided her hair into two tight braids that stuck straight out. She considered. “How would it be if we went into town and did some shopping?” she said at last. “But we haven't any money”, said Tommy. “I...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (4): 326–336.
Published: 22 November 2011
...Erika Lundby Purpose The purpose of this paper is to critically review Scandinavian research on tweens as consumers from the years 1990‐2007. Design/methodology/approach In total, 35 studies were examined. Bronfenbrenner's bio‐ecological perspective was used to depict what parts of children's...

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