Keywords: Undergraduates
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (3): 167–189.
Published: 16 July 2019
...Vilani Sachitra; Dinushi Wijesinghe; Wajira Gunasena Purpose Undergraduates are expected to be future leaders responsible for business and nations. Given that sound financial decision-making is critical to their success in their careers and lives, it is important to understand the money-management...
Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (2): 124–135.
Published: 08 June 2012
... toward a unisex hair salon. H2. Given a choice for gender of their haircutter (male, female, or no preference), the non‐white male identity group will express a preference for a male haircutter. A convenience sample of undergraduate students attending accounting classes at a small...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (2): 188–198.
Published: 08 June 2012
... Limited 2012 Finland Undergraduates Young adults Consumer behaviour Necessity consumption Consumption practices When we ask which consumption objects and practices are necessary for consumers, the answers we get may be either very simple or highly multifaceted. On the one hand, we...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (4): 310–325.
Published: 22 November 2011
.../methodology/approach The participants of the study are undergraduate students from a large university located in Tampere, Finland. The JMP 1‐2‐3‐software was used for statistical analysis. Findings Significant differences between genders regarding the behavioral factors and specific behaviors were...

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