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Keywords: Uneasiness with robots
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers 1–16.
Published: 16 September 2026
.../approach This study adopts a cross-sectional survey conducted through an online consumer panel in China. The authors tested the relationships between individual psychological traits (i.e. personal innovativeness, uneasiness with robots) and consumers’ ad attitudes toward VIs’ endorsements, mediated...
