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Keywords: University students
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (3): 223–244.
Published: 21 August 2017
...Cigdem Basfirinci; Zuhal Cilingir Uk Purpose This study aims to investigate gendered meanings of food and its relationship with identity management for Turkish university students’ food practices and beliefs. Design/methodology/approach Methodologically, both qualitative and quantitative...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (1): 46–63.
Published: 18 April 2016
...Kirsten Scully; Miguel Moital Purpose The purpose of this paper is to examine peer influence in the context of purchasing collectively consumed products. The particular focus of the paper is on strategies used by university students for persuasion and resistance when attending events and festivals...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 193–203.
Published: 30 August 2011
...Ding Hooi Ting; Suet Fong Lim; Tanusina Siuly Patanmacia; Ca Gie Low; Gay Chuan Ker Purpose This study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia...
