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Keywords: Urban
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 367–380.
Published: 16 November 2012
...Linden Dalecki Purpose This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent and successful sub‐genre “urban teen gangsta...
