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Keywords: Use behaviour
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Journal Articles
Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?
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Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 368–386.
Published: 10 February 2021
...Edmund Wut; Peggy Ng; Ka Shing Wilson Leung; Daisy Lee Purpose This study aims to investigate whether gamified elements affect the use behaviour of young people (between age 12 and 25 years) on consumption-related mobile applications. Design/methodology/approach A survey was conducted on 151...
