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Keywords: Validity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 660–674.
Published: 08 August 2021
... to advertising were distinguished as follows: exposure to the medium, exposure to broad content and exposure to specific (i.e. commercial) content. Second, using longitudinal data from 165 children between 8 and 11 years old, the test-retest reliability and content validity of survey measures from all three...
