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Keywords: Vicarious consumption
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (3): 153–166.
Published: 16 July 2019
... 2018 29 12 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer culture Motherhood Vicarious consumption Aesthetic Capital Physical appearance Extended self In consumer culture, people constantly evaluate, modify...
