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Keywords: Virtual CSR
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (6): 961–977.
Published: 11 June 2025
...Zhonghui Feng; Volker Kuppelwieser Purpose This paper aims to examine the impact of nonspatial corporate social responsibility (CSR) proximity on consumer trust in CSR issues and engagement with virtual CSR initiatives, aiming to offer possible solutions to the engagement dilemma caused...
