Keywords: Virtual communities
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Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (3): 219–222.
Published: 01 April 2000
..., virtual community marketing and e‐commerce strategies together with clients like Philips, VNU and SENS/State Lottery. K e y w o r d s : KinderNet5, Bookmark, Interactive, Virtual communities, E-commerce Brian Hirman, Bookmark, PO Box 70508, 5201 CK's Hertogenbosch, The Netherlands Tel: +31 73 6463939, Fax...

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