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Keywords: Virtual reality
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 367–377.
Published: 11 April 2023
...Bin Yu; Fei Fan Purpose Virtual reality (VR), as a new type of media technology, significantly improves the audience experience with product presentation in the marketing communication field. The apartment rental market, particularly in China, has no exception in adopting VR technology in its...
