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Keywords: Visual media
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Journal Articles
What do young people want from today's BBC? Initial observations from outreach work carried out by the BBC's Regional Audience Council for London
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (4): 254–264.
Published: 21 November 2008
... University is currently exploring the level of re‐configuration that news programming would need to embrace in order to attract young people, and the degree to which this would represent a realistic proposition for broadcasters (Wayne et al., 2006). © Authors 2008 Television Visual...
