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Keywords: Visual methodology
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Journal Articles
What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence
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Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 273–287.
Published: 10 November 2023
...Kara Chan Purpose The purpose of this paper is to explore the marketing opportunities for after-school educational services in the Chinese context by examining children’s perceptions of intelligence using visual methodology. Design/methodology/approach Altogether 30 Chinese children aged 9–12...
