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Keywords: Visual style
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 352–366.
Published: 11 April 2023
...Kirsten Ellison; Emily Truman; Charlene Elliott Purpose Despite the pervasiveness of teen-targeted food advertising on social media, little is known about the persuasive elements (or power) found within those ads. This research study aims to engage with the concept of “visual style” to explore...
