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Keywords: Visual techniques
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 352–366.
Published: 11 April 2023
... the range of visual techniques used in Instagram food marketing to teenagers. Design/methodology/approach A participatory study was conducted with 57 teenagers, who used a specially designed mobile app to capture images of the teen-targeted food marketing they encountered for seven days. A visual...
