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Keywords: Vulnerability
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Journal Articles
Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 era
Open Access
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 288–308.
Published: 14 March 2023
...Evangelos Mourelatos; Emmanouela Manganari Purpose This study aims to explore the relationship between social commerce purchase intention and consumer psychological factors (i.e. resilience, vulnerability and personality traits) during the COVID-19 pandemic. Design/methodology/approach Drawing...
Journal Articles
Advertising Restrictions: Protection of the Young and Vulnerable?
Available to Purchase
International Journal of Advertising and Marketing to Children (2001) 2 (4): 259–271.
Published: 01 January 2001
... to work as intended. Alternatives for addressing the legislative, regulatory and ethical dimensions associated with advertising to children are discussed together with a future research agenda. © MCB UP Limited 2001 New Zealand Children Restrictions Ethics Issues Vulnerability Keywords...
