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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (2): 199–217.
Published: 11 July 2018
... are the recipients of last-minute surprise vacations. Design/methodology/approach YouTube offers a space for examining surprise family vacations, as captured in real time by consumers. The visual elements and verbal discourses of 139 surprise family vacation reveal videos were analyzed using a hermeneutical...
