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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (4): 53–59.
Published: 01 September 2006
...Wang Hongjun This paper seeks to provide the international reader with an insight into the mind of the young consumer from Singapore, one of the vibrant hubs of youth consumerism in Asia. This paper combines observations derived, informal interviews with peers as well as self experience...
