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Keywords: cIPMA
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (3): 323–340.
Published: 28 October 2025
...-performance map analysis (cIPMA). Findings The results show that emotional value, epistemic value and environmental value are should-have factors for visit intentions. Furthermore, emotional value, social value and environmental value are should-have factors for WOM intentions. Next, environmental value...
