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Keywords: mHealth
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 429–455.
Published: 26 March 2021
...Manjari Soni; Kokil Jain; Isha Jajodia Purpose The emergence of mHealth applications has led to the rise of health-based services delivered over smartphones. Younger people are often found to be more innovative toward technology, especially related to smartphones (Rai et al., 2013). Most...
