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Keywords: moderated-mediation
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 233–253.
Published: 29 November 2019
... to test the moderated-mediation model. Findings The study confirms the mediating role of CBE in the relationship between participation and brand loyalty. Different degrees of involvement moderate the mediating role of CBE. Higher levels of involvement enhance the positive effect of participation...
