Issues

Special Issue: Brands in the arts and culture sector. Guest Editors: Carsten Baumgarth, Daragh O’Reilly

Brands in the arts and culture sector

Carsten Baumgarth; Daragh O’Reilly
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Artist brand building: towards a spatial perspective

Jenny Sjöholm; Cecilia Pasquinelli
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The branding of contemporary Chinese art and its politics: Unpacking the power discourses of the art market

Chloe Preece
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Exhibitions as sub-brands: an exploratory study

Ruth Rentschler; Kerrie Bridson; Jody Evans
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Enhancing museum brands with experiential design to attract low-involvement visitors

Nadine Ober-Heilig; Sigrid Bekmeier-Feuerhahn; Joerg Sikkenga
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“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour

Carsten Baumgarth
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The art of branding − lessons from visual artists

Victoria L. Rodner; Finola Kerrigan
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Millennial cultural consumers: co-creating value through brand communities

Sue Vaux Halliday; Alexandra Astafyeva
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Star quality: celebrity casting in London West End theatres

Niall Caldwell; Kathryn Nicholson
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