... that: H1. Customer perceptions of shopping sophistication will be positively related to overall feelings of purchase satisfaction. © Emerald Group Publishing Limited 2011 United States of America Consumer behaviour Customer satisfaction Consumer sophistication Perceived control...

... Immigrants Consumer behaviour Women Salesperson preference Hispanics Asians © Emerald Group Publishing Limited 2011 Examination of Hispanic and Asian immigrants in this study was based upon both practical and theoretical reasons. Hispanics and Asians comprise two of the fastest growing...

... are continuous and discontinuous innovations (Moreau et al., 2001a, b ; Hoeffler, 2003 ; Herzenstein et al., 2007 ; Alexander et al., 2008). Brand equity Product innovation Continuous improvement Consumer behaviour © Emerald Group Publishing Limited 2011...