Each amusement park has a wayfinding system, while symbols are important mediums to guide tourists to find their destinations. It is very important that whether the meanings of symbols recognized by tourists immediately. This paper mainly discusses the recognition of graphic symbols in amusement park, and proposes the improvement suggestions. Materials for this study were drawn from 20 different graphic symbols of a theme amusement park in Taiwan. The testees were required to evaluate the design of graphic symbols based on symbolic meaning and graphics recognition to summarize the confusion matrix. The results show that there are three groups of graphic symbols easy to be confused, and five symbols not meeting a criterion of 67 per cent correct responses. The reasons were discussed, and improvement and relevant suggestions have been proposed, which may be helpful to redesign of symbols.
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21 August 2008
Review Article|
August 21 2008
Research on Recognition of Graphic Symbols in Amusement Park: A Case Study of Taiwan’s Theme Amusement Park Available to Purchase
Yao‐Wen Hsu;
Yao‐Wen Hsu
Department of Industrial Engineering and Management, Ta‐Hwa Institute of Technology, 1 Ta‐Hwa Road, Chung‐Lin, Hsin‐Chu, Taiwan, ROC
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Yi‐Chan Chung;
Yi‐Chan Chung
Department of Industrial Engineering and Management, Ta‐Hwa Institute of Technology, 1 Ta‐Hwa Road, Chung‐Lin, Hsin‐Chu, Taiwan, ROC
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Ching‐Piao Chen;
Ching‐Piao Chen
Department of Industrial Engineering and Management, Ta‐Hwa Institute of Technology, 1 Ta‐Hwa Road, Chung‐Lin, Hsin‐Chu, Taiwan, ROC
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Chih‐Hung Tsai
Chih‐Hung Tsai
Department of Industrial Engineering and Management, Ta‐Hwa Institute of Technology, 1 Ta‐Hwa Road, Chung‐Lin, Hsin‐Chu, Taiwan, ROC
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Publisher: Emerald Publishing
Online ISSN: 2054-555X
Print ISSN: 1598-2688
© Emerald Group Publishing Limited
2008
Asian Journal on Quality (2008) 9 (2): 79–89.
Citation
Hsu Y, Chung Y, Chen C, Tsai C (2008), "Research on Recognition of Graphic Symbols in Amusement Park: A Case Study of Taiwan’s Theme Amusement Park". Asian Journal on Quality, Vol. 9 No. 2 pp. 79–89, doi: https://doi.org/10.1108/15982688200800018
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