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1-9 of 9
Keywords: Artificial intelligence
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Journal Articles
Determinant variables in the responsible consumption of artificial intelligence (AI) from the perspective of non-specialized users in Colombia
Available to Purchase
Asia-Pacific Journal of Business Administration 1–18.
Published: 13 November 2025
... are necessary to promote sustainable and ethical AI consumption practices in Colombia. Responsible consumption Rational consumption Sustainable consumption Ethical consumption Artificial intelligence Artificial intelligence (AI), as a technological tool, has moved beyond its exclusive use...
Includes: Supplementary data
Journal Articles
From clicks to campus: how AI-powered digital marketing shapes student enrollment decisions
Available to Purchase
Asia-Pacific Journal of Business Administration 1–20.
Published: 13 October 2025
...Ajayeb Salama AbuDaabes; Hany Mamdouh Selim; Rawa Hijazi Purpose In an increasingly competitive higher education landscape, institutions are leveraging artificial intelligence (AI) to optimize digital marketing strategies and attract prospective students. This study examines the direct...
Journal Articles
Artificial intelligence in accounting, risk management, sustainable competitiveness and managerial IT infrastructure: a moderation-mediation model
Available to Purchase
Asia-Pacific Journal of Business Administration (2025)
Published: 20 May 2025
...Tho Hoang Nguyen; Malik Abu Afifa; Hien Vo Van; Duong Van Bui Purpose Integrating artificial intelligence in accounting (AIIA) is always a topic of interest because it relates to risk management capabilities toward higher competitiveness. This study explores the role of AIIA on enterprise risk...
Journal Articles
Does chatbot interaction drive satisfaction and loyalty? Exploring technology anxiety, need for human interaction and creepiness
Available to PurchaseJean Paolo Gomez Lacap, Aldwin Alminar, John King B. Baltazar, Richelle Cabral, Julferr Anne Catibog, Maricar Cunanan, Marwell Moratal
Asia-Pacific Journal of Business Administration (2025)
Published: 15 May 2025
...Jean Paolo Gomez Lacap; Aldwin Alminar; John King B. Baltazar; Richelle Cabral; Julferr Anne Catibog; Maricar Cunanan; Marwell Moratal Purpose The increasing integration of artificial intelligence (AI) in airline customer service requires a deeper understanding of passenger interactions...
Journal Articles
Role of culture in how AI affects the brand experience: comparison of Belt and Road countries
Available to Purchase
Asia-Pacific Journal of Business Administration (2026) 18 (1): 213–236.
Published: 01 April 2025
...Yau Choi Matthew Chow; Pui Shan Shirie Ho; Baris Armutcu; Ahmet Tan; Man-Kit Butt Purpose Culture plays a pivotal role in influencing the customer journey when artificial intelligence (AI) is used, helping to foster consumer–brand interactions. Based on the stimulus–organism–response (SOR) model...
Journal Articles
Harnessing artificial intelligence for strategic decision-making: the catalyst impact of digital leadership
Available to Purchase
Asia-Pacific Journal of Business Administration (2025)
Published: 28 February 2025
...Mohammed Jaboob; Abdullah M. Al-Ansi; Manaf Al-Okaily; Marcos Ferasso Purpose Artificial intelligence (AI) applications enable entrepreneurs in small and medium-sized enterprises (SMEs) to make strategic decisions based on more accurate predictions and modeling scenarios to achieve operational...
Journal Articles
Enhancing loyalty in luxury fashion with AI: the mediation role of customer relationships
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (5): 1441–1479.
Published: 05 February 2025
...Seyed Sina Khamoushi Sahne; Hassan Kalantari Daronkola Purpose This study aims to investigate the impact of artificial intelligence (AI) on customer loyalty in the luxury fashion market. It explores how AI-driven tools influence customer trust, satisfaction, commitment and engagement, which...
Journal Articles
Impact of artificial intelligence and knowledge management on proactive green innovation: the moderating role of trust and sustainability
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (3): 765–795.
Published: 26 November 2024
...Amir A. Abdulmuhsin; Hayder Dhahir Hussein; Hadi AL-Abrrow; Ra’ed Masa’deh; Abeer F. Alkhwaldi Purpose In this research, we seek to understand the effects of artificial intelligence (AI) and knowledge management (KM) processes in enhancing proactive green innovation (PGI) within oil and gas...
Journal Articles
Morteza Ghobakhloo, Mohammad Iranmanesh, Masood Fathi, Abderahman Rejeb, Behzad Foroughi, Davoud Nikbin
Asia-Pacific Journal of Business Administration (2025) 17 (4): 889–914.
Published: 07 May 2024
... conditions are necessary to realize the benefits of Industry 5.0 fully, yet the mechanisms behind these conditions require further investigation. In this regard, the study suggests several potential areas for future research. Industry 5.0 Industry 4.0 Digital society Artificial intelligence Internet...
