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Keywords: Behavioural intention
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Journal Articles
Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Behzad Foroughi, Morteza Ghobakhloo, Shahla Asadi, Erfan Babaee Tirkolaee
Asia-Pacific Journal of Business Administration (2024) 16 (5): 1067–1092.
Published: 02 April 2024
... Limited Licensed re-use rights only Augmented reality Mobile shopping apps Behavioural intention Digital marketing Online shopping Companies employ cutting-edge technologies in the current competitive market employ to provide pleasant shopping experiences (Ozturkcan, 2021). Augmented...
