... Brand biography Coupon campaign Top dog channel satisfaction Underdog brand loyalty Consumer behaviour Although coupons are considered a successful marketing and promotional technique, and the results of coupon redemption expand beyond a short-term surge in sales (Barat et al., 2013...

... Online platforms Consumer attitudes Customer experience Consumer behaviour The recent Covid-19 pandemic brought several economic, social, technological and behavioural changes for people in several countries in the world (Gössling et al., 2020). The socio-economic impact...

... of use, and perceived cost were found not to have a direct effect on behavioural intention. Research limitations/implications – The results regarding electronic payments highlight the importance of four factors that are fundamental in understanding consumer behaviour in regards to financial m...

... credibility Experimental design India Advertising Celebrities Consumer behaviour Celebrity endorsement has widely gained recognition in recent advertising campaigns (Slinker, 1984). A celebrity endorser is a person who is largely recognized by the public and utilizes this identification...

... brands Consumer behaviour Australia How often do you see a dubious Prada handbag or a suspicious looking pair of Gucci sunglasses on sale in the street markets or even at shopping centres? Counterfeiting of luxury branded products is a growing problem worldwide for genuine producers and policy...

... impact cognitive content and processes, indirectly impacting interpersonal perception, motivation and cognitive structure (McCort and Malhotra, 1993 ; Rohan, 2000). In consumer behaviour literature, values are recognised as a powerful force shaping consumers' motivations, lifestyles and product choices...