Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.
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1 June 2000
Editors
Research Article|
June 01 2000
Synergizing invention and innovation for missions and markets
George K. Chako
George K. Chako
Ph.D., Professor of Systems Management, Malaysian Graduate School of Management
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Publisher: Emerald Publishing
Online ISSN: 1758-4248
Print ISSN: 1355-5855
© MCB UP Limited
2000
Asia Pacific Journal of Marketing and Logistics (2000) 12 (2-3): 1–336.
Citation
Chako GK (2000), "Synergizing invention and innovation for missions and markets". Asia Pacific Journal of Marketing and Logistics, Vol. 12 No. 2-3 pp. 1–336, doi: https://doi.org/10.1108/13555850010764686
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