Asia Pacific Journal of Marketing and Logistics Cover Image for Volume 38, Issue 4
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Volume 38,
Issue 4,
31 March 2026
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About the Asia Pacific Journal of Marketing and Logistics

The Asia Pacific Journal of Marketing and Logistics provides a unique focus on marketing and logistics in the Asia Pacific region.

This journal was previously published as Asia Pacific International Journal of Marketing until 1993. Previous ISSN 0954-7517.

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Trusting the machine as a partner: Human-AI collaboration and hallucination risk
Influence of celebrity endorser types on luxury fashion brand attitude and purchase intention: evidence from Chinese young female consumers
The motivations of extreme tourism and their effects on travel intention: the mediating role of self-congruity
Should manufacturers adopt AI-generated livestreamers to replace human livestreamers? Impact of consumer disappointment aversion
When benevolence backfires: trust transfer in Chinese live streaming commerce

Open access articles

June 10 2026
Influence of celebrity endorser types on luxury fashion brand attitude and purchase intention: evidence from Chinese young female consumers
Liru Jiang, Gianpaolo Vignali et al.
May 01 2026
Regional differences in Chinese consumers' product purchase criteria and evaluation of Chinese versus Western brands
Hugh Jiliang Liu, Diederich Bakker et al.
March 24 2026
Navigating emotional depletion: the role of emotional intelligence and donor status in shaping donation intentions
Rory Mulcahy, Katie McIntyre et al.
December 26 2025
Exploring the dual path to robo-advisor adoption: the impact of trust transfer and intangible value binding
Shiu-Wan Hung, Yu-Hsien Cho et al.
December 23 2025
Sustaining fan attention in professional sport leagues’ off-season: insights from pre-season tours
Chanwook Do, Brian P. McCullough et al.

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Editor(s):
Prof Ian Phau

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