Issues

“Persuading with reason, moving with emotion” – the impact of matching numeric format with advertising appeal on consumer purchase intention

Junbao Wu; Xin Peng; Chunfeng Chen
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How e-commerce platform features impact post-adoption consumer behaviors: evidence from Vietnam's online cosmetic sector

Chien-Wen Chen; Mingchang Chih; Duong Thuy Trang Nguyen
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The role of start temporal landmark on consumer preferences of self-improvement products

Sigen Song; Min Tian; Fanny Fong Yee Chan; Wei Xu
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When information flows, shoppers flow: examining information quality, interactivity and purchase intention in livestream shopping

Tapas Ranjan Moharana; Arnav Pati
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When consumers become robots: how mechanistic self-dehumanization influences plan choices

Haijiao Shi; Xiaochen Zhang; Xiaoxin Sun; Yong Wang
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The detrimental effect of institutional forces on green innovations and customer cooperation

Ruoqi Geng; Dorothy A. Yen; Goudarz Azar; Anthony Di Benedetto
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Reimagining luxury fashion through AI-driven design

Yin Zhu Jin; Jia Heng Li; Garim Lee; Tae Hyun Baek
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Framing health messages in short-form videos: a moderated mediation model with medication belief and susceptibility to informational influence

Yuchan Wu; Ziqiong Zhang; Yunzhijun Yu; Qiaolian Cheng; Zili Zhang
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Mass market advertising vs. referral rewards programs: which works better in social commerce?

Wei Wei; Baiyu Wu; Chen Tian
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Impact of social media celebrities credibility on followers’ online purchasing behavior: mediating role of followers’ loyalty

Wei Sun; Lijiao Song; Tanveer Ahmed Mangi; Wali Muhammad Khoso
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From screen to plate: the role of narrative transportation in shaping destination food perceptions

Shian-Yang Tzeng; Kai Jie Huang; Wong Ming Wong
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Integrating regional economy, logistics and ecology: a collaborative assessment and strategy

Cui Wang; Lu Chen; Xiaoxiao Si; Aiyong Lin
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Future research directions of generative AI in marketing and logistics

Eugene Cheng-Xi Aw; Ali Anjomshoae; Constantin Blome; Tat-Huei Cham; Hing Kai Chan; Jacqueline Eastman; Arpan Kumar Kar; Chung-Wha (Chloe) Ki; Lai-Ying Leong; Subhadeep Mandal; Anubhav Mishra; Keng-Boon Ooi; Ramakrishnan Raman; Nripendra P. Rana; Garry Wei-Han Tan
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Unpacking generation Z consumers' resistance to sustainable luxury products: an integrated approach using PLS-SEM and machine learning

Wenjie Qian
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The paradox of search costs: exploring the nonlinear effects on e-commerce basket value

Li Chen; Hongming Gao
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Quiet luxury, cultural boundaries: exploring lingerie consumption through emotional and social lenses in Indonesia

Harry Mores; Amalia E. Maulana; Yosef Dedy Pradipto; Asnan Furinto
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Product design of EVSC in cold region market under the joint competition with price and range

Zijia Liu; Guoliang Liu
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The interplay of platform's self-operated logistics development sequence and preannouncement strategy under consideration of unified pricing

Ping Li; Bin Wu
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Signaling effect of green country image and brand globalness on premium marketing: a comparison of Chinese and Vietnamese consumers

You-Kyung Lee
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Exploring factors in AI-based healthcare services adoption: integrating cognitive, social and technical perspectives

Xiaoyi Chen; Yonggui Wang; Xiuli Sun
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When social phobia meets online-to-offline delivery apps: the perspective of protection motivation

Yongheng Meng; Pinyi Yao; Wenjing Fan
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Management ability and new quality productivity transition: a DID analysis of ESG performance and financial leverage thresholds in China’s high-pollution industries

Binyu Liu; Qijun Jiang
View articletitled, Management ability and new quality productivity transition: a DID analysis of ESG performance and financial leverage thresholds in China’s high-pollution industries
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Understanding digital risk governance in manufacturing supply chains: behavioral insights from prospect theory and evolutionary games

Ran Qiu; Linyu Wang; Yifan Jia; Liying Yu
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To enter or not to enter? Optimizing pricing and e-commerce platform entry strategies for retailers under demand uncertainty

Hao Li; Xinyu Shi
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Examining the dual fit of virtual endorsements on purchase intention: evidence from PLS-SEM and fsQCA

Yu-Hsin Chen; Dung Minh Nguyen
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Can AI applications boost green consumption? Experience from China

Jianhua Yang; Na Liu; Luyu Zhai; Wei Wang
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Be smart, human and empathic: understanding the role of AI chatbots in fostering brand preference

Zixin Zhao; Eugene Cheng-Xi Aw
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Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love

Minh Tu Tran Hoang; Hoang Tran Tu My; Thi Tuyet Nhung Le; Bao Han Le Nguyen; Thi Van Trang Tran
View articletitled, Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love
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The effect of e-CRM components on e-loyalty mediated by e-satisfaction toward e-commerce in Bangkok Metropolitan Region (BMR), Thailand

Sawaros Srisutto
View articletitled, The effect of e-CRM components on e-loyalty mediated by e-satisfaction toward e-commerce in Bangkok Metropolitan Region (BMR), Thailand
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Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting

Tingyue Kuang; Ivan Ka Wai Lai; Matthew Tingchi Liu; Ziying Mo
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The impact of TikTok advertising content on purchase intention: the roles of brand awareness, brand image, age, and income groups

Tri Cao; Tien Hoang Nguyen
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