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Journal Articles

The role of start temporal landmark on consumer preferences of self-improvement products

Sigen Song, Min Tian, Fanny Fong Yee Chan, Wei Xu

Asia Pacific Journal of Marketing and Logistics 1–22.

https://doi.org/10.1108/APJML-02-2025-0280

Published: 25 September 2025

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Journal Articles

Beauty and impulse: how body image influences impulse buying

Yi Zhang, Wenbo Gao, Sigen Song, Huayu Shi

Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1414–1431.

https://doi.org/10.1108/APJML-10-2024-1511

Published: 14 August 2025

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Journal Articles

What drives or inhibits consumers' preference to consume quietly?

Sigen Song, Hengqin Wang, Cheng Lu Wang

Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2666–2681.

https://doi.org/10.1108/APJML-12-2022-1015

Published: 08 May 2023

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Journal Articles

The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition

Sigen Song, Fanny Fong Yee Chan, Yanlin Wu

Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1269–1285.

https://doi.org/10.1108/APJML-04-2019-0236

Published: 02 September 2019

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