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Cheng Lu Wang
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Journal Articles
What drives or inhibits consumers' preference to consume quietly?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2666–2681.
Published: 08 May 2023
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1173–1176.
Published: 06 August 2020
Journal Articles
Examining consumer affective goal pursuit in services: When affect directly influences satisfaction and when it does not
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1177–1193.
Published: 17 September 2019
