Earlycite

Research Article September 14 2026
Blockchain adoption and recycling decisions for power battery manufacturers under carbon trading policies
Bo He; Linyu Wang; Sheng Cheng; Yu Zeng
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0704
View articletitled, Blockchain adoption and recycling decisions for power battery manufacturers under carbon trading policies
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Research Article September 14 2026
Statistical or anecdotal? How digital human doctors' message evidence influences the effectiveness of online health science popularization
Hongyan Jiang; Junwen Liu; Heming Gong
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-0860
View articletitled, Statistical or anecdotal? How digital human doctors' message evidence influences the effectiveness of online health science popularization
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Research Article September 11 2026
Dual-channel or BOPS? Return strategies in omnichannel with the presence of consumers’ anticipated regret
Qiongqiong Gu; Rong Zhang; Bin Liu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0516
View articletitled, Dual-channel or BOPS? Return strategies in omnichannel with the presence of consumers’ anticipated regret
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Corrigendum September 11 2026
Corrigendum: Making scarcity believable: how consumers interpret scarcity cues based on authenticity
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-09-2026-2353
View articletitled, Corrigendum: Making scarcity believable: how consumers interpret scarcity cues based on authenticity
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Research Article September 10 2026
Breaking into the premium market via oblique brand extensions: a trust transfer mechanism grounded in dual ecosystem and technological capabilities
Jia Liu; Yiweng Yang; Nan Li; Xiaobo Tao; Xiaoying Xin
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-08-2025-1739
View articletitled, Breaking into the premium market via oblique brand extensions: a trust transfer mechanism grounded in dual ecosystem and technological capabilities
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Research Article September 10 2026
The evolving value of mobile services: a cross-cultural study of consumer preferences
Yongjae Kim; Ye Rin Lee
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0061
View articletitled, The evolving value of mobile services: a cross-cultural study of consumer preferences
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Research Article September 9 2026
AI-enabled delivery transparency and consumer repurchase intention in on-demand retail
Lianhua Liu; Huana Chen; Xiu Chen; Jiaxin Luo
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-05-2026-1216
View articletitled, AI-enabled delivery transparency and consumer repurchase intention in on-demand retail
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Research Article September 9 2026
Determinants of donation intentions on second-hand trading platforms: the roles of psychological ownership, empathy and product layout
Yubing Sui; Jinling Zhao; Yanli Zeng; Qi Zeng
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0430
View articletitled, Determinants of donation intentions on second-hand trading platforms: the roles of psychological ownership, empathy and product layout
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Research Article September 8 2026
The psychology of ephemeral content on neo-luxury consumption: a multi-study experimental examination of consumer motivation, attitude, emotional outcome and contextual stimuli
Juhi Phukan; Mohd Adil
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0691
View articletitled, The psychology of ephemeral content on neo-luxury consumption: a multi-study experimental examination of consumer motivation, attitude, emotional outcome and contextual stimuli
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Research Article September 7 2026
Information credibility and technological congruence in online food delivery: revisit intention and loyalty toward delivery-only restaurants
Wei Wang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0383
View articletitled, Information credibility and technological congruence in online food delivery: revisit intention and loyalty toward delivery-only restaurants
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Research Article September 7 2026
Perceived persuasion legitimacy of virtual influencers: a dual-pathway model of consumer acceptance and purchase intention
Ramendra Pratap Singh
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-1039
View articletitled, Perceived persuasion legitimacy of virtual influencers: a dual-pathway model of consumer acceptance and purchase intention
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Research Article September 7 2026
Brand crises and social disapproval: the moderating effects of crisis type and salience of media coverage
Guang Zhou; Xunyong Xiang; Zirui Zhao; Mingyang Yu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-07-2025-1509
View articletitled, Brand crises and social disapproval: the moderating effects of crisis type and salience of media coverage
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Research Article September 7 2026
When showing the inside hurts: the negative effect of anatomical depiction on consumers' brand attitude during product-harm crises
Zhichen Hu; Shaomu Wei; Baolong Ma; Rubing Bai
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0622
View articletitled, When showing the inside hurts: the negative effect of anatomical depiction on consumers' brand attitude during product-harm crises
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Research Article September 4 2026
When duration meets narrative: moderated mediation of virtual endorser proportion on behavioral response in short-video ads
Meihua Chen; Hu Meng
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-05-2026-1399
View articletitled, When duration meets narrative: moderated mediation of virtual endorser proportion on behavioral response in short-video ads
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Research Article September 3 2026
Keeping the same companion: how interaction cues relate to continuance intention in paid co-play services
Yingchao Lu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-0998
View articletitled, Keeping the same companion: how interaction cues relate to continuance intention in paid co-play services
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Research Article September 3 2026
“Mentor or friend?” the impact of virtual influencers' social roles on brand endorsement
Yu-Hsin Chen; Yu-Lun Liu; Dung Minh Nguyen
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0159
View articletitled, “Mentor or friend?” the impact of virtual influencers' social roles on brand endorsement
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Research Article September 2 2026
How access shapes identity-based evaluation: the role of participation pathways in sustainability-related experiences
Ziyi Hua; Qiuchao Li
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-05-2026-1106
View articletitled, How access shapes identity-based evaluation: the role of participation pathways in sustainability-related experiences
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Research Article September 2 2026
A decade of transformation from efficiency to intelligence: tracing the intellectual evolution of marketing and logistics research (2015–2025)
Lai-Ying Leong; Teck-Soon Hew; Jun-Jie Hew; Garry Wei-Han Tan; Eugene Cheng-Xi Aw; Keng-Boon Ooi
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2546
View articletitled, A decade of transformation from efficiency to intelligence: tracing the intellectual evolution of marketing and logistics research (2015–2025)
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Research Article September 1 2026
Public sentiment oscillations, information structure and marketing efforts in live-stream supply chains
Jidi Zhao; Wanglai Li; Huizhang Shen
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-1053
View articletitled, Public sentiment oscillations, information structure and marketing efforts in live-stream supply chains
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Research Article September 1 2026
Should e-commerce platforms sell their private label brand products through third-party platforms?
Qihuan Chu; Ziqiong Zhang; Dapeng Pan; Shida Ni; Zili Zhang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0235
View articletitled, Should e-commerce platforms sell their private label brand products through third-party platforms?
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Research Article September 1 2026
Your expression matters: the impact of linguistic content characteristics of algorithm output on consumers’ algorithm aversion and information adoption behavior
Yuhang Li; Qixuan Liu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-10-2025-2305
View articletitled, Your expression matters: the impact of linguistic content characteristics of algorithm output on consumers’ algorithm aversion and information adoption behavior
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Research Article September 1 2026
Strategic trust transfer in AI driven self-storage: mitigating the liability of newness for SMEs in Taiwan
Wei-Hung Hsiao; Tsung-Sheng Chang; Yan-Kwang Chen; Yu-Tsung Huang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0586
View articletitled, Strategic trust transfer in AI driven self-storage: mitigating the liability of newness for SMEs in Taiwan
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Research Article September 1 2026
Gamified marketing and brand polarization in the metaverse: a multigroup analysis
Mei Kei Leong; Xi Luo; Yingxia Li; Qiaoling Lin; Jun-Hwa Cheah
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-05-2026-1201
View articletitled, Gamified marketing and brand polarization in the metaverse: a multigroup analysis
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Research Article September 1 2026
How retro packaging design influences consumers' intentions to reduce food waste
Jinchao Lin; Qiujin Zheng; Huiyuan Hu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-0892
View articletitled, How retro packaging design influences consumers' intentions to reduce food waste
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Research Article August 31 2026
Does humanlike AI nudge live-stream impulse buying? Dual moderation through consumers’ AI self-efficacy and AI self-competency
Wanyu Ma; Zefeng Shao; Kifayat Nahiyan Rafi; Nik Mohd Hazrul Nik Hashim; Mohammad Osman Gani
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2722
View articletitled, Does humanlike AI nudge live-stream impulse buying? Dual moderation through consumers’ AI self-efficacy and AI self-competency
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Research Article August 31 2026
How do the attributes of AI-generated digital humans relate to online customer experience? Evidence from SEM and fsQCA
Xu Zu; Xing He; Min Lin; Lihua Wang; Wanxin Huang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-0802
View articletitled, How do the attributes of AI-generated digital humans relate to online customer experience? Evidence from SEM and fsQCA
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Research Article August 31 2026
How does platform's value-added information service affect brand's selling mode choice? A game-theory analysis on pricing and service decisions
Bin Liu; Yasi Zhang; Rong Zhang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-0912
View articletitled, How does platform's value-added information service affect brand's selling mode choice? A game-theory analysis on pricing and service decisions
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Research Article August 31 2026
Value retention and non-resident demand in a Japanese second-hand luxury market: evidence from four years of multi-channel transaction records
Tengfei Shao; Xu Wang; Chao Li; Masayuki Goto
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-06-2026-1628
View articletitled, Value retention and non-resident demand in a Japanese second-hand luxury market: evidence from four years of multi-channel transaction records
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Research Article August 31 2026
When AI meets design: the role of enhanced and impeded human–AI interaction in designers’ value co-creation
Li Wenrui; Chunxiao Zhu; Wen-qian Lou
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-0925
View articletitled, When AI meets design: the role of enhanced and impeded human–AI interaction in designers’ value co-creation
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Research Article August 31 2026
Consumer response to emotion-expressing artificial intelligence in customer services: the role of brand relationship norms and expectation (dis)confirmation
Qi Yao; Min Tang; Kevin J. Zeng; Morgan Yang; Cheng Lu Wang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2751
View articletitled, Consumer response to emotion-expressing artificial intelligence in customer services: the role of brand relationship norms and expectation (dis)confirmation
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Research Article August 28 2026
Beyond information disclosure: a cognitive load perspective on algorithmic transparency and financial well-being in generative AI advisors
Yunho Park; Joonheui Bae; Kyung Hoon Kim
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0052
View articletitled, Beyond information disclosure: a cognitive load perspective on algorithmic transparency and financial well-being in generative AI advisors
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Research Article August 25 2026
The interaction effect of prepared dishes brand image and product type on consumer purchase intention
Zhifen Xu; Yixuan Hou
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0503
View articletitled, The interaction effect of prepared dishes brand image and product type on consumer purchase intention
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Research Article August 24 2026
Value construction in live-streaming commerce: low-price tactics, diagnostic cues and continued purchase intention
Hsiu-Chia Ko
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-1077
View articletitled, Value construction in live-streaming commerce: low-price tactics, diagnostic cues and continued purchase intention
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Research Article August 24 2026
The impact of online review endorsement styles on consumer adoption intention: a persuasion knowledge perspective
Zhong Zhao; Yunhuan Wang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-0999
View articletitled, The impact of online review endorsement styles on consumer adoption intention: a persuasion knowledge perspective
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Research Article August 24 2026
Channel strategy of asymmetric markets: encroachment and downstream entry
Chong Zhang; Jiaxuan Li; Xuejie Ren
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2682
View articletitled, Channel strategy of asymmetric markets: encroachment and downstream entry
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Research Article August 21 2026
Asymmetric trust mediation of perceived intelligence and explainability in AI-powered tourism platforms
Hongmei Duan; Ahmad Yahya Dawod; Guochao Wan
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0414
View articletitled, Asymmetric trust mediation of perceived intelligence and explainability in AI-powered tourism platforms
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Research Article August 17 2026
“I get what I seek”: influence of variety-seeking, de-ownership orientation and product assortment on shared consumption
Anirban Chakraborty; Sk Abu Khalek
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-07-2025-1342
View articletitled, “I get what I seek”: influence of variety-seeking, de-ownership orientation and product assortment on shared consumption
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Research Article August 17 2026
Understanding brand loyalty formation through emotional engagement: evidence from social media marketing in Thailand
Issarapong Poltanee
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0055
View articletitled, Understanding brand loyalty formation through emotional engagement: evidence from social media marketing in Thailand
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Research Article August 14 2026
Rethinking consumer trust formation in live streaming commerce: a multi-mechanism perspective
Wenwen Zhang; Siti Ngayesah Ab Hamid; Che Aniza Che Wel; Xi Luo
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0640
View articletitled, Rethinking consumer trust formation in live streaming commerce: a multi-mechanism perspective
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Conceptual Paper August 14 2026
When engagement is not enough: an asymmetric dual-system theory of acceptance and avoidance in mobile advertising
Mudit Gera
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-04-2026-0895
View articletitled, When engagement is not enough: an asymmetric dual-system theory of acceptance and avoidance in mobile advertising
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Research Article August 13 2026
When AI warns consumers: source credibility and purchase decisions in ultra-low-priced tourism
Ziyi Hua; Yingchao Lu; Qiuchao Li
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-05-2026-1359
View articletitled, When AI warns consumers: source credibility and purchase decisions in ultra-low-priced tourism
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Research Article August 13 2026
Turning data into innovation: the strategic role of AI investment and organizational capabilities
Xin Qiao; Keyi Wang; Sehwan Oh
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-09-2025-2049
View articletitled, Turning data into innovation: the strategic role of AI investment and organizational capabilities
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Research Article August 13 2026
Examining the link between headquarter–disaster geographic distance and corporate philanthropic disaster response: board independence as a moderating factor in Japan
Zeyu Li; Sotaro Katsumata; Meihui Zhao; Xi Li
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-08-2025-1539
View articletitled, Examining the link between headquarter–disaster geographic distance and corporate philanthropic disaster response: board independence as a moderating factor in Japan
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Research Article August 11 2026
Operation strategies of hybrid ride-hailing platform with robotaxi service
Shan Chen; Ming Li; Jiafu Su; Linlin Wang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2396
View articletitled, Operation strategies of hybrid ride-hailing platform with robotaxi service
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Research Article August 11 2026
Cloud-related resources, supply chain ambidexterity and supply chain performance: evidence from a cross-national empirical investigation
Bui Thanh Khoa
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0552
View articletitled, Cloud-related resources, supply chain ambidexterity and supply chain performance: evidence from a cross-national empirical investigation
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Research Article August 11 2026
The heritage dilemma: balancing commercial viability with cultural integrity
Jie Yin; Huantao Chen; Yensen Ni
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0588
View articletitled, The heritage dilemma: balancing commercial viability with cultural integrity
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Research Article August 11 2026
Why AI literacy amplifies personalization but not transparency in shaping perceived autonomy
Jung-Eun Bae
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-05-2026-1133
View articletitled, Why AI literacy amplifies personalization but not transparency in shaping perceived autonomy
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Research Article August 11 2026
Whether and how to adopt live-stream selling considering spillover effects? A perspective on information asymmetry
Hui Zhang; Bingnan Liu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0155
View articletitled, Whether and how to adopt live-stream selling considering spillover effects? A perspective on information asymmetry
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Research Article August 7 2026
“I want 100% recycled packaging, but I want it in a plastic-sealed carton!”: implementing sustainability in an emerging market
Sukrit Vinayavekhin; Alisara Rungnontarat Charinsarn
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-09-2025-1965
View articletitled, “I want 100% recycled packaging, but I want it in a plastic-sealed carton!”: implementing sustainability in an emerging market
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Research Article August 4 2026
Why do players make in-game purchases? A dual perspective of goal-setting and flow experience
Haiping Zhao; Yaxin Zhao; Wei Liu; Xiaohui Liu; Xiaoyu Chen
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0216
View articletitled, Why do players make in-game purchases? A dual perspective of goal-setting and flow experience
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