Earlycite

Research Article July 30 2026
How does short-form storytelling shape university image and application intention?
Hyeon Jo; Jae Kwang Lee
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0423
View articletitled, How does short-form storytelling shape university image and application intention?
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Research Article July 29 2026
Digital capability and export performance in SMEs: the role of cultural marketing utilization
Rak-Gun Hwang; Young-Hyo Ahn
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0322
View articletitled, Digital capability and export performance in SMEs: the role of cultural marketing utilization
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Research Article July 28 2026
How real-time interaction drives purchase intention: the mediating pathway through perceived trust in live streaming
Yan Liu; Wanxing Li; Qiang Wan; Xiangmeng Huang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0140
View articletitled, How real-time interaction drives purchase intention: the mediating pathway through perceived trust in live streaming
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Research Article July 28 2026
Effects of sport celebrity personality on brand image, brand identity and trust in social media: the moderating role of athlete–brand congruence
Sakshi Kathuria; Jaskirat Singh Rai; Maher N. Itani; Amanpreet Singh; Heetae Cho
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2783
View articletitled, Effects of sport celebrity personality on brand image, brand identity and trust in social media: the moderating role of athlete–brand congruence
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Research Article July 28 2026
How relationship selling relates to gift-giving in livestream commerce: the moderating roles of self-congruence and gratitude
Ching-Wen Yeh
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0289
View articletitled, How relationship selling relates to gift-giving in livestream commerce: the moderating roles of self-congruence and gratitude
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Research Article July 23 2026
Does AI listening encourage openness? Investigating users' self-disclosure of emotional information to artificial vs. human listeners
Qiaohua Lin; Haichen Hu; Ruitong Zhao; Afaq Ahmed
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0190
View articletitled, Does AI listening encourage openness? Investigating users' self-disclosure of emotional information to artificial vs. human listeners
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Research Article July 22 2026
Writing down my nickname: the role of name reminders in shaping consumer behavioral intentions
Qiaoqiao Deng; Yaoqi Li; Xiusi Yang; Chunhong Li
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2557
View articletitled, Writing down my nickname: the role of name reminders in shaping consumer behavioral intentions
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Research Article July 21 2026
What happens before placing an order? Decoding consumers' visual attention during apparel information search in live-streaming
Jiangtao Chu; Ping Xiao; Wei Yang; Jiaming Ni
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0222
View articletitled, What happens before placing an order? Decoding consumers' visual attention during apparel information search in live-streaming
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Research Article July 21 2026
From talk to walk: supply chain risk and corporate greenwashing
Changfeng Cheng; Wei Shan; Renbo Shi; Tailai Xu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2492
View articletitled, From talk to walk: supply chain risk and corporate greenwashing
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Research Article July 21 2026
Beyond AIDA: evaluating Taiwan's international tourism marketing through an extended AIDA framework with CDJ-inspired evaluative mechanisms – a cross-cultural Asia-Pacific perspective
Su-Fang Lee; Hsing Lun Liu; Kuo-Ching Wang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0084
View articletitled, Beyond AIDA: evaluating Taiwan's international tourism marketing through an extended AIDA framework with CDJ-inspired evaluative mechanisms – a cross-cultural Asia-Pacific perspective
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Research Article July 20 2026
Game-induced tourism: roles of game scene perception and affective factors in shaping travel intention
Hao Luo; Yaxin Jing
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2424
View articletitled, Game-induced tourism: roles of game scene perception and affective factors in shaping travel intention
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Research Article July 20 2026
Too many people, too many choices? How social crowding shapes consumer preferences for assortment size
Huijie Zhu; Shichang Liang; Wenrong Chen; Jing Yu; Xuanyu Chen
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2407
View articletitled, Too many people, too many choices? How social crowding shapes consumer preferences for assortment size
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Research Article July 20 2026
Emotional configurations and brand positioning in fashion startups
Yeonghoon Kang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0381
View articletitled, Emotional configurations and brand positioning in fashion startups
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Research Article July 20 2026
Does the information density of English-Chinese brand name translation impact Chinese readers’ reception? An eye-tracking study
Ying Cui; Minghua Yu; Xiao Liu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0555
View articletitled, Does the information density of English-Chinese brand name translation impact Chinese readers’ reception? An eye-tracking study
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Research Article July 20 2026
Consumer responses to AI-designed virtual luxury products: a double-edged sword for perceived brand innovativeness and authenticity
Xiaofei Bai; Hao Zhang; Xiaoning Liang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0543
View articletitled, Consumer responses to AI-designed virtual luxury products: a double-edged sword for perceived brand innovativeness and authenticity
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Research Article July 17 2026
Your voice takes me to the destination: the impact of AI streamer accent on viewers’ travel intention
Weiping Yu; Siyu Ji; Xin Liao
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2712
View articletitled, Your voice takes me to the destination: the impact of AI streamer accent on viewers’ travel intention
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Research Article July 17 2026
From e-commerce to quick commerce: prioritizing strategic and stakeholder consequences in urban retail logistics
Nikhil Ghag; Harshad Sonar; Bishal Dey Sarkar; Isha Sharma
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0337
View articletitled, From e-commerce to quick commerce: prioritizing strategic and stakeholder consequences in urban retail logistics
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Research Article July 16 2026
Power of language: the effect of the interaction between advertising sentence types and anthropomorphism on consumer recycling intentions
Haijun Wang; Tong Song; Shaoshuang Zhuang; Chaohua Huang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2767
View articletitled, Power of language: the effect of the interaction between advertising sentence types and anthropomorphism on consumer recycling intentions
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Research Article July 16 2026
Setting an alarm for food: how digital shelf-life labels reduce consumer food waste
Qingsong Tian; Yan Lin; Wenbing Gao; Yan Yu; Xiaoxing Yang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-03-2026-0700
View articletitled, Setting an alarm for food: how digital shelf-life labels reduce consumer food waste
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Research Article July 15 2026
Should instant and offline channels share the same price? Retailers' pricing strategies under platform coupon mechanisms
Meirong Tan; Hao Li; Hongwei Wang; Ting Peng
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0267
View articletitled, Should instant and offline channels share the same price? Retailers' pricing strategies under platform coupon mechanisms
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Research Article July 15 2026
The key and the lock: green management capability for unlocking multiple paths to greener supply chain management in ICT firms
Yanlin Ma; Junqi Liu; Yuting Liu; Hao Zhou
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2676
View articletitled, The key and the lock: green management capability for unlocking multiple paths to greener supply chain management in ICT firms
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Research Article July 14 2026
When being friendly is not enough: how consumers interpret social attributes and agency when trusting virtual influencers
Fanjue Liu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2605
View articletitled, When being friendly is not enough: how consumers interpret social attributes and agency when trusting virtual influencers
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Research Article July 14 2026
Exploring the consistency of WOM senders on SNS: a combined approach of PLS-SEM and necessary condition analysis (NCA)
Byung-Kwan Cho; Jeong-Yeol Park; Rajesh Iyer; Yong-Ki Lee
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-09-2025-1880
View articletitled, Exploring the consistency of WOM senders on SNS: a combined approach of PLS-SEM and necessary condition analysis (NCA)
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Research Article July 13 2026
Untangling cognitive–affective pathways from film brand attachment to destination loyalty
Vien Ky Nguyen; Nga Quynh Thi Vo; Quan Minh Lam; Nhat Thong Thi Nguyen; Vinh Trung Tran; Phuong Kim Thi Tran
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-10-2025-2170
View articletitled, Untangling cognitive–affective pathways from film brand attachment to destination loyalty
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Research Article July 13 2026
Brand quality crises and supplier trade credit: evidence from CCTV 3·15 gala exposures
Zihui Song; Junxi Gong; Huaping Sun; Shi Chen; Xue Lei
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0448
View articletitled, Brand quality crises and supplier trade credit: evidence from CCTV 3·15 gala exposures
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Research Article July 13 2026
Transforming invisible ethics into visible signals: integrating VBN and signaling theory in international fast-food chains
Kai-Yun Chang; Tung-Miao Chang; Jhong-Min Yang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0200
View articletitled, Transforming invisible ethics into visible signals: integrating VBN and signaling theory in international fast-food chains
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Research Article July 13 2026
When digital twins meet too much transparency: agile manufacturing as a capability pathway to operational performance
Deyu Zhong; Junfeng Cao; Yang Wu; Gang He; Jianhui Chen
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0365
View articletitled, When digital twins meet too much transparency: agile manufacturing as a capability pathway to operational performance
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Research Article July 9 2026
Manufacturer financing strategies and retail platform traffic investment in a platform economy
Xiaoxi Zhu; Yuling Li; Jing Xie; Zhiping Zhou
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2507
View articletitled, Manufacturer financing strategies and retail platform traffic investment in a platform economy
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Research Article July 9 2026
Health consciousness and self-congruity in natural wine consumption: evidence from Korean MZ generation women
Yeonhee Seo; Yoonjae Nam
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2480
View articletitled, Health consciousness and self-congruity in natural wine consumption: evidence from Korean MZ generation women
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Research Article July 7 2026
Achieving sustainable consumption through institutional alignment
Chia-Yi Liu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2390
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Research Article July 7 2026
Show me how to say: the impact of voice search examples on consumer usage intention in e-commerce platforms
Xiushuang Gong; Xiadan Zhang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-10-2025-2192
View articletitled, Show me how to say: the impact of voice search examples on consumer usage intention in e-commerce platforms
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Research Article July 3 2026
Consumer involvement in live streaming commerce through the S-O-R lens: the influence of product and emotional stimuli on purchase intentions
Yan Danni Liang; Jihye Kim; Jeffery Bray; Lixia Cai
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-10-2025-2116
View articletitled, Consumer involvement in live streaming commerce through the S-O-R lens: the influence of product and emotional stimuli on purchase intentions
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Research Article July 1 2026
The responses observed of consumers during the viewing of short video advertisements: a study based on EEG signals
Zhipeng Zhang; Bo Xie; Liyi Zhang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-07-2025-1488
View articletitled, The responses observed of consumers during the viewing of short video advertisements: a study based on EEG signals
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Research Article June 26 2026
The beauty of chaos: Positive impact of disorderly product assortments on consumer choice
Aekyoung Kim
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-02-2026-0456
View articletitled, The beauty of chaos: Positive impact of disorderly product assortments on consumer choice
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Research Article June 26 2026
Seeking interpersonal distance: how embarrassment drives low facial prominence preference
Xiadan Zhang; Jie Wang; Jing Jiang; Xiushuang Gong
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2349
View articletitled, Seeking interpersonal distance: how embarrassment drives low facial prominence preference
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Research Article June 25 2026
The moderating role of AI chatbots on brand loyalty, customer experience and service quality in online fashion retail
Kaluarachchi Kankanamge Chamodi Sandunima
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2674
View articletitled, The moderating role of AI chatbots on brand loyalty, customer experience and service quality in online fashion retail
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Research Article June 23 2026
Harnessing corporate social responsibility to drive brand performance: role of perceived innovation in product and service brands
Muhammad Sohaib; Asif Ali Safeer
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2484
View articletitled, Harnessing corporate social responsibility to drive brand performance: role of perceived innovation in product and service brands
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Research Article June 22 2026
Tourists’ memorable tourism interaction experiences on their intention to revisit the festival
Yunhau Lu; Ivan Ka Wai Lai
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-09-2025-1782
View articletitled, Tourists’ memorable tourism interaction experiences on their intention to revisit the festival
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Research Article June 22 2026
Explainable artificial intelligence and causal analysis for understanding customer conversion in digital marketing: an analytical model
Hai-Nhu Cao Nguyen; Hoang-Anh Tran; Hoanh-Su Le; Van-Ho Nguyen
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-11-2025-2412
View articletitled, Explainable artificial intelligence and causal analysis for understanding customer conversion in digital marketing: an analytical model
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Research Article June 22 2026
When time and joy intertwine: how host sincerity unlocks tourist immersion in Chinese traditional villages
Aiping Zhang; Ying Wang; Feng Zeng Xu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2698
View articletitled, When time and joy intertwine: how host sincerity unlocks tourist immersion in Chinese traditional villages
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Research Article June 19 2026
Reliability-based design optimization of the supply chain using a novel RBDO-Kriging method
Jiawei Wu; Yuxuan Wang; Kaifeng Fan; Yunxia Han; Shijuan Yang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-09-2025-2046
View articletitled, Reliability-based design optimization of the supply chain using a novel RBDO-Kriging method
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Research Article June 19 2026
Alignment matters: how the fit between product set granularity and streamer communication style reduces uncertainty and drives sales
Xiaoxiao Gong; Jinhong Wang; Chuanhui Wu; Yang Zhang
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0175
View articletitled, Alignment matters: how the fit between product set granularity and streamer communication style reduces uncertainty and drives sales
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Research Article June 16 2026
From facts to feelings: the interaction of atmospheric cues and root appeals in fostering agri-food brand evangelism during livestreaming
Jialu Deng; Wenhe Lin; Jinfa Zhong; Yuting Shi
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-10-2025-2239
View articletitled, From facts to feelings: the interaction of atmospheric cues and root appeals in fostering agri-food brand evangelism during livestreaming
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Research Article June 16 2026
From gameful affordances to lasting engagement: deepening customer-brand connections in mobile environments
Tripti Ghosh Sharma; Ankit Kesharwani; Preeti Tak; Sanjit K. Roy; Ameet Pandit
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-10-2025-2144
View articletitled, From gameful affordances to lasting engagement: deepening customer-brand connections in mobile environments
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Research Article June 15 2026
Waste source as a narrative moderator: an emotional and rational dual-pathway model for sustainable fashion
Ruomian Zhao; Hu Meng
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2709
View articletitled, Waste source as a narrative moderator: an emotional and rational dual-pathway model for sustainable fashion
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Research Article June 15 2026
AI-Generated image suitable for eco-products? The impact of image type and creativity level on consumers' eco-purchase intentions
Yuanbing Deng; Changhua Chen; Chaohua Huang; Yuan Meng
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-01-2026-0186
View articletitled, AI-Generated image suitable for eco-products? The impact of image type and creativity level on consumers' eco-purchase intentions
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Research Article June 11 2026
Retail channel, direct channel, or dual channels: which works better for manufacturers' trade-ins?
Fei Tang; Ying Dai; Zujun Ma
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-10-2025-2270
View articletitled, Retail channel, direct channel, or dual channels: which works better for manufacturers' trade-ins?
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Research Article June 10 2026
Influence of celebrity endorser types on luxury fashion brand attitude and purchase intention: evidence from Chinese young female consumers
Liru Jiang; Gianpaolo Vignali; Stephen Doyle
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-10-2025-2242
View articletitled, Influence of celebrity endorser types on luxury fashion brand attitude and purchase intention: evidence from Chinese young female consumers
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Research Article June 10 2026
Trusting the machine as a partner: Human-AI collaboration and hallucination risk
Won-jun Lee
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2750
View articletitled, Trusting the machine as a partner: Human-AI collaboration and hallucination risk
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Research Article June 9 2026
Should manufacturers adopt AI-generated livestreamers to replace human livestreamers? Impact of consumer disappointment aversion
Jingyang Dong; Tianyang Yu
Asia Pacific Journal of Marketing and Logistics (2026) https://doi.org/10.1108/APJML-12-2025-2739
View articletitled, Should manufacturers adopt AI-generated livestreamers to replace human livestreamers? Impact of consumer disappointment aversion
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