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Zili Zhang
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Journal Articles
Framing health messages in short-form videos: a moderated mediation model with medication belief and susceptibility to informational influence
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 07 October 2025
Journal Articles
Promoting counter-hedonic entertainment in China: assessing the effectiveness of the free trial market strategy
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 878–894.
Published: 06 September 2024
