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Waste source as a narrative moderator: an emotional and rational dual-pathway model for sustainable fashion

Asia Pacific Journal of Marketing and Logistics 1–19.

https://doi.org/10.1108/APJML-12-2025-2709

Published: 15 June 2026

View article titled, Waste source as a narrative moderator: an emotional and rational dual-pathway model for sustainable fashion

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Journal Articles

From distance to satisfaction: a two-stage mediation model of digital interaction in fashion heritage museums

Wanqing Zhao, Jiayang Wang, Hu Meng, Yu Liu

Asia Pacific Journal of Marketing and Logistics 1–19.

https://doi.org/10.1108/APJML-10-2025-2182

Published: 26 May 2026

View article titled, From distance to satisfaction: a two-stage mediation model of digital interaction in fashion heritage museums

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Journal Articles

Beyond likes and clicks: unpacking the dual cognitive-affective pathways of influencer marketing in sportswear fashion

Zijin Meng, Xin Zhang, Qinggui Duan, Hong Shen, Hu Meng

Asia Pacific Journal of Marketing and Logistics 1–18.

https://doi.org/10.1108/APJML-09-2025-1864

Published: 17 April 2026

View article titled, Beyond likes and clicks: unpacking the dual cognitive-affective pathways of influencer marketing in sportswear fashion

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Journal Articles

Will innovation and collaboration really create seamless and high-quality experiences: empirical studies of a moderated mediation model

Hu Meng, Ruomian Zhao, Ruohong Hao, Meihua Chen

Asia Pacific Journal of Marketing and Logistics 1–21.

https://doi.org/10.1108/APJML-07-2025-1476

Published: 19 January 2026

View article titled, Will innovation and collaboration really create seamless and high-quality experiences: empirical studies of a moderated mediation model

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Journal Articles

Investigating a dual moderation model toward green fashion retailing

Linfan Wang, Yuhan Qiao, Hu Meng, Peng Wu

Asia Pacific Journal of Marketing and Logistics 1–18.

https://doi.org/10.1108/APJML-08-2025-1734

Published: 19 January 2026

View article titled, Investigating a dual moderation model toward green fashion retailing

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Journal Articles

Ambivalent desires: dual moderators of cultural crisis and face consciousness in Chinese element fashion consumption

Wenjing Yang, Yingjun Lin, Minglin Hu, Yuanjing Huang, Hong Shen, Hu Meng

Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 799–816.

https://doi.org/10.1108/APJML-10-2024-1550

Published: 27 June 2025

View article titled, Ambivalent desires: dual moderators of cultural crisis and face consciousness in Chinese element fashion consumption

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Journal Articles

Understanding moderated mediating effects and framework of green consumption intention in leather retailing

Jing Wu, Shuhan Zhuang, Tongtong Yan, Hu Meng

Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 856–872.

https://doi.org/10.1108/APJML-02-2025-0243

Published: 26 June 2025

View article titled, Understanding moderated mediating effects and framework of green consumption intention in leather retailing

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Journal Articles

Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism

Hu Meng, Xinran Xu, Tianyue Tian

Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1591–1607.

https://doi.org/10.1108/APJML-07-2024-1004

Published: 08 November 2024

View article titled, Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism

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Journal Articles

The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory

Yingjie Yang, Meihua Chen, Hu Meng

Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2831–2848.

https://doi.org/10.1108/APJML-10-2023-1035

Published: 04 June 2024

View article titled, The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory

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Journal Articles

Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model

Gaopeng Zhang, Linfan Wang, Hu Meng

Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 977–992.

https://doi.org/10.1108/APJML-07-2023-0637

Published: 01 November 2023

View article titled, Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model

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Journal Articles

Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model

Ruohong Hao, Xiaobei Liang, Hu Meng

Asia Pacific Journal of Marketing and Logistics (2024) 36 (2): 512–530.

https://doi.org/10.1108/APJML-06-2023-0503

Published: 04 September 2023

View article titled, Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model

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Waste source as a narrative moderator: an emotional and rational dual-pathway model for sustainable fashion

From distance to satisfaction: a two-stage mediation model of digital interaction in fashion heritage museums

Beyond likes and clicks: unpacking the dual cognitive-affective pathways of influencer marketing in sportswear fashion

Will innovation and collaboration really create seamless and high-quality experiences: empirical studies of a moderated mediation model

Investigating a dual moderation model toward green fashion retailing

Ambivalent desires: dual moderators of cultural crisis and face consciousness in Chinese element fashion consumption

Understanding moderated mediating effects and framework of green consumption intention in leather retailing

Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism

The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory

Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model

Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model

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