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Journal Articles

Beyond likes and clicks: unpacking the dual cognitive-affective pathways of influencer marketing in sportswear fashion

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Zijin Meng, Xin Zhang, Qinggui Duan, Hong Shen, Hu Meng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–18.
https://doi.org/10.1108/APJML-09-2025-1864
Published: 17 April 2026
View article titled, Beyond likes and clicks: unpacking the dual cognitive-affective pathways of influencer marketing in sportswear fashion
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Journal Articles

Investigating a dual moderation model toward green fashion retailing

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Linfan Wang, Yuhan Qiao, Hu Meng, Peng Wu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–18.
https://doi.org/10.1108/APJML-08-2025-1734
Published: 19 January 2026
View article titled, Investigating a dual moderation model toward green fashion retailing
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Journal Articles

Will innovation and collaboration really create seamless and high-quality experiences: empirical studies of a moderated mediation model

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Hu Meng, Ruomian Zhao, Ruohong Hao, Meihua Chen
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–21.
https://doi.org/10.1108/APJML-07-2025-1476
Published: 19 January 2026
View article titled, Will innovation and collaboration really create seamless and high-quality experiences: empirical studies of a moderated mediation model
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Journal Articles

Ambivalent desires: dual moderators of cultural crisis and face consciousness in Chinese element fashion consumption

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Wenjing Yang, Yingjun Lin, Minglin Hu, Yuanjing Huang, Hong Shen, Hu Meng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 799–816.
https://doi.org/10.1108/APJML-10-2024-1550
Published: 27 June 2025
View article titled, Ambivalent desires: dual moderators of cultural crisis and face consciousness in Chinese element fashion consumption
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Journal Articles

Understanding moderated mediating effects and framework of green consumption intention in leather retailing

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Jing Wu, Shuhan Zhuang, Tongtong Yan, Hu Meng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 856–872.
https://doi.org/10.1108/APJML-02-2025-0243
Published: 26 June 2025
View article titled, Understanding moderated mediating effects and framework of green consumption intention in leather retailing
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Journal Articles

Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism

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Hu Meng, Xinran Xu, Tianyue Tian
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1591–1607.
https://doi.org/10.1108/APJML-07-2024-1004
Published: 08 November 2024
View article titled, Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism
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Journal Articles

The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory

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Yingjie Yang, Meihua Chen, Hu Meng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2831–2848.
https://doi.org/10.1108/APJML-10-2023-1035
Published: 04 June 2024
View article titled, The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory
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Journal Articles

Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model

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Gaopeng Zhang, Linfan Wang, Hu Meng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 977–992.
https://doi.org/10.1108/APJML-07-2023-0637
Published: 01 November 2023
View article titled, Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model
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Journal Articles

Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model

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Ruohong Hao, Xiaobei Liang, Hu Meng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (2): 512–530.
https://doi.org/10.1108/APJML-06-2023-0503
Published: 04 September 2023
View article titled, Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model
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