Page 1 | Search Results | Asia Pacific Journal of Marketing and Logistics

1-5 of 5

Sort by

Sort Order Select

Journal Articles

Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty

Chunlin Yuan, Mengyao Li, Shuman Wang, Juran Kim, Kyung Hoon Kim

Asia Pacific Journal of Marketing and Logistics 1–17.

https://doi.org/10.1108/APJML-04-2025-0732

Published: 13 January 2026

View article titled, Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty

Add to Citation Manager for Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty

Includes: Supplementary data

Journal Articles

Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance

Honglei Liu, Chang Suk Choi, Kyung Hoon Kim

Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 573–593.

https://doi.org/10.1108/APJML-01-2024-0007

Published: 06 September 2024

View article titled, Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance

Add to Citation Manager for Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance

Journal Articles

Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim, Huanzhang Wang

Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3410–3426.

https://doi.org/10.1108/APJML-10-2023-0952

Published: 02 August 2024

View article titled, Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Add to Citation Manager for Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Journal Articles

The metaverse experience in luxury brands

Qi Jiang, Miyea Kim, Eunju Ko, Kyung Hoon Kim

Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2501–2520.

https://doi.org/10.1108/APJML-09-2022-0752

Published: 01 May 2023

View article titled, The metaverse experience in luxury brands

Add to Citation Manager for The metaverse experience in luxury brands

Journal Articles

Corporate sustainability management under market uncertainty

Honglei Liu, Sang Jin Kim, Huanzhang Wang, Kyung Hoon Kim

Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1023–1037.

https://doi.org/10.1108/APJML-03-2019-0131

Published: 08 October 2019

View article titled, Corporate sustainability management under market uncertainty

Add to Citation Manager for Corporate sustainability management under market uncertainty

Update search

NARROW

Format

Journal

Type

Date

Availability

Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty

Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance

Exploring the brand experience in the metaverse under the perspective of technology acceptance model

The metaverse experience in luxury brands

Corporate sustainability management under market uncertainty

Email alerts