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Journal Articles

Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty

Chunlin Yuan, Mengyao Li, Shuman Wang, Juran Kim, Kyung Hoon Kim
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–17.
https://doi.org/10.1108/APJML-04-2025-0732
Published: 13 January 2026
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Includes: Supplementary data
Journal Articles

Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance

Honglei Liu, Chang Suk Choi, Kyung Hoon Kim
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 573–593.
https://doi.org/10.1108/APJML-01-2024-0007
Published: 06 September 2024
View article titled, Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance
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Journal Articles

Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim, Huanzhang Wang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3410–3426.
https://doi.org/10.1108/APJML-10-2023-0952
Published: 02 August 2024
View article titled, Exploring the brand experience in the metaverse under the perspective of technology acceptance model
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Journal Articles

The metaverse experience in luxury brands

Qi Jiang, Miyea Kim, Eunju Ko, Kyung Hoon Kim
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2501–2520.
https://doi.org/10.1108/APJML-09-2022-0752
Published: 01 May 2023
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Journal Articles

Corporate sustainability management under market uncertainty

Honglei Liu, Sang Jin Kim, Huanzhang Wang, Kyung Hoon Kim
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1023–1037.
https://doi.org/10.1108/APJML-03-2019-0131
Published: 08 October 2019
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