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The power of attraction: how brand allure capital builds digital consumer connections with luxury brands

Asia Pacific Journal of Marketing and Logistics 1–17.

https://doi.org/10.1108/APJML-03-2025-0429

Published: 11 December 2025

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Journal Articles

The impact of digital fashion marketing on purchase intention

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 210–235.

https://doi.org/10.1108/APJML-09-2023-0946

Published: 02 October 2024

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Does consumer knowledge about sustainable-fashion impact intention-to-buy?

Jinghe Han, Arch George Woodside, Eunju Ko

Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2390–2410.

https://doi.org/10.1108/APJML-05-2023-0456

Published: 03 June 2024

View article titled, Does consumer knowledge about sustainable-fashion impact intention-to-buy?

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Journal Articles

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

Yeonseo Park, Eunju Ko, Boram Do

Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2645–2665.

https://doi.org/10.1108/APJML-11-2022-0945

Published: 12 June 2023

View article titled, The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

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Journal Articles

The metaverse experience in luxury brands

Qi Jiang, Miyea Kim, Eunju Ko, Kyung Hoon Kim

Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2501–2520.

https://doi.org/10.1108/APJML-09-2022-0752

Published: 01 May 2023

View article titled, The metaverse experience in luxury brands

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The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type

Sang Jin Kim, Jiwon Yoo, Eunju Ko

Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2282–2299.

https://doi.org/10.1108/APJML-03-2022-0279

Published: 20 February 2023

View article titled, The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type

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Journal Articles

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Wonbae Pang, Jisu Ko, Sang Jin Kim, Eunju Ko

Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2149–2164.

https://doi.org/10.1108/APJML-03-2021-0189

Published: 10 December 2021

View article titled, Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

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Journal Articles

Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

Yining Wang, Eunju Ko, Huanzhang Wang

Asia Pacific Journal of Marketing and Logistics (2022) 34 (1): 110–131.

https://doi.org/10.1108/APJML-11-2019-0684

Published: 25 March 2021

View article titled, Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

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Journal Articles

Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

Qianhui Rao, Eunju Ko

Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2054–2071.

https://doi.org/10.1108/APJML-08-2020-0621

Published: 25 February 2021

View article titled, Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

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The power of attraction: how brand allure capital builds digital consumer connections with luxury brands

The impact of digital fashion marketing on purchase intention

Does consumer knowledge about sustainable-fashion impact intention-to-buy?

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

The metaverse experience in luxury brands

The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

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