Earlycite

Research Article October 7 2025
From screen to plate: the role of narrative transportation in shaping destination food perceptions
Shian-Yang Tzeng; Kai Jie Huang; Wong Ming Wong
Asia Pacific Journal of Marketing and Logistics (2025) https://doi.org/10.1108/APJML-04-2025-0607
View articletitled, From screen to plate: the role of narrative transportation in shaping destination food perceptions
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Research Article October 7 2025
When consumers become robots: how mechanistic self-dehumanization influences plan choices
Haijiao Shi; Xiaochen Zhang; Xiaoxin Sun; Yong Wang
Asia Pacific Journal of Marketing and Logistics (2025) https://doi.org/10.1108/APJML-03-2025-0504
View articletitled, When consumers become robots: how mechanistic self-dehumanization influences plan choices
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Research Article September 25 2025
The detrimental effect of institutional forces on green innovations and customer cooperation
Ruoqi Geng; Dorothy A. Yen; Goudarz Azar; Anthony Di Benedetto
Asia Pacific Journal of Marketing and Logistics (2025) https://doi.org/10.1108/APJML-06-2025-1110
View articletitled, The detrimental effect of institutional forces on green innovations and customer cooperation
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Research Article September 25 2025
The role of start temporal landmark on consumer preferences of self-improvement products
Sigen Song; Min Tian; Fanny Fong Yee Chan; Wei Xu
Asia Pacific Journal of Marketing and Logistics (2025) https://doi.org/10.1108/APJML-02-2025-0280
View articletitled, The role of start temporal landmark on consumer preferences of self-improvement products
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Research Article September 24 2025
The impact of TikTok advertising content on purchase intention: the roles of brand awareness, brand image, age, and income groups
Tri Cao; Tien Hoang Nguyen
Asia Pacific Journal of Marketing and Logistics (2025) https://doi.org/10.1108/APJML-11-2024-1700
View articletitled, The impact of TikTok advertising content on purchase intention: the roles of brand awareness, brand image, age, and income groups
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Research Article September 23 2025
When information flows, shoppers flow: examining information quality, interactivity and purchase intention in livestream shopping
Tapas Ranjan Moharana; Arnav Pati
Asia Pacific Journal of Marketing and Logistics (2025) https://doi.org/10.1108/APJML-04-2025-0598
View articletitled, When information flows, shoppers flow: examining information quality, interactivity and purchase intention in livestream shopping
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Research Article September 23 2025
How e-commerce platform features impact post-adoption consumer behaviors: evidence from Vietnam's online cosmetic sector
Chien-Wen Chen; Mingchang Chih; Duong Thuy Trang Nguyen
Asia Pacific Journal of Marketing and Logistics (2025) https://doi.org/10.1108/APJML-04-2025-0625
View articletitled, How e-commerce platform features impact post-adoption consumer behaviors: evidence from Vietnam's online cosmetic sector
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Research Article September 16 2025
“Persuading with reason, moving with emotion” – the impact of matching numeric format with advertising appeal on consumer purchase intention
Junbao Wu; Xin Peng; Chunfeng Chen
Asia Pacific Journal of Marketing and Logistics (2025) https://doi.org/10.1108/APJML-02-2025-0281
View articletitled, “Persuading with reason, moving with emotion” – the impact of matching numeric format with advertising appeal on consumer purchase intention
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