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Chunfeng Chen
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Journal Articles
Inside or outside: a study on the impact of the spatial location of Word-of-Mouth sources on adoption intentions in livestream commerce
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–23.
Published: 23 April 2026
Journal Articles
“Persuading with reason, moving with emotion” – the impact of matching numeric format with advertising appeal on consumer purchase intention
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 16 September 2025
