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Jiaxin Ma
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Journal Articles
Inside or outside: a study on the impact of the spatial location of Word-of-Mouth sources on adoption intentions in livestream commerce
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–23.
Published: 23 April 2026
Journal Articles
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? An empirical study based on psychological resistance theory
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 736–755.
Published: 28 September 2023
