It has come to the attention of the publisher that the article Gong TI, Guo R (2026), “Making scarcity believable: How consumers interpret scarcity cues based on authenticity”. Asia Pacific Journal of Marketing and Logistics, Vol. ahead-of-print No. ahead-of-print. Link to the DOI, did not include the full affiliation information for Rui Guo; the correct information is as follows:
Hainan University – College of International Tourism and Public Administration, Hainan, China
College of Tourism and Service Management, Nankai University, Tianjin, China
Academy for Advanced Interdisciplinary Studies, Nankai University, Tianjin, China
This issue has been corrected in the published version and the article's metadata. The authors sincerely apologize for this error.
