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Journal Articles

The impact of the linguistic style of doctor live streaming titles on patient engagement behavior in online health communities

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Mengting Zhang, Hongyan Jiang, Xiang Wang, Tian Liu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–20.
https://doi.org/10.1108/APJML-06-2025-1215
Published: 30 December 2025
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Journal Articles

How the construal of power impacts healthy food preference: the mediating role of self-discipline perception

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Hongyan Jiang, Yudi Sun, Chen Li, Mengmeng Xu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (8): 1970–1990.
https://doi.org/10.1108/APJML-04-2022-0290
Published: 06 December 2022
View article titled, How the construal of power impacts healthy food preference: the mediating role of self-discipline perception
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