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Journal Articles

Optimal pricing strategy for advance selling through group buying

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Wen Zhang, Hao Li
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–16.
https://doi.org/10.1108/APJML-01-2025-0015
Published: 26 December 2025
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Includes: Supplementary data
Journal Articles

To enter or not to enter? Optimizing pricing and e-commerce platform entry strategies for retailers under demand uncertainty

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Hao Li, Xinyu Shi
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–28.
https://doi.org/10.1108/APJML-04-2025-0705
Published: 30 October 2025
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Journal Articles

Research on e-commerce platform’s instant retail strategy considering delivery timeliness under consumer channel preferences

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Meirong Tan, Hao Li, Hongwei Wang, Pei Yin
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3868–3887.
https://doi.org/10.1108/APJML-12-2024-1866
Published: 15 May 2025
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Includes: Supplementary data
Journal Articles

Optimal coupon distribution strategy of retailers considering cross-industry joint promotion

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Hao Li, Yao Peng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1750–1771.
https://doi.org/10.1108/APJML-04-2024-0503
Published: 18 December 2024
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Journal Articles

Channel selection strategy: based on buy online and pick up in-store cooperation

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Hao Li, Changhui Cao
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (8): 1966–1987.
https://doi.org/10.1108/APJML-06-2023-0537
Published: 27 February 2024
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