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Volume 16, Issue 2
1 June 2004
Asia Pacific Journal of Marketing and Logistics Cover Image for Volume 16, Issue 2
Editors
Ian Phau
Ian Phau
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Research Article| June 01 2004

The relationships among manufacturer product strategy, supply chain structure and supply chain inventory Available to Purchase

Seong‐Am Moon
Seong‐Am Moon
Department of Business Administration, Korea National Defense University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-4248
Print ISSN: 1355-5855
© Emerald Group Publishing Limited
2004
Asia Pacific Journal of Marketing and Logistics (2004) 16 (2): 20–45.
https://doi.org/10.1108/13555850410765168

Aims to discuss the basic strategy taken by a specific manufacturer. States supply chain structures influence, directly, the supply chain inventory as a measure of performance. Examines the difference in the supply chain in relation to the manufacturer’s strategy to the product.

Keywords:
Channel management, E‐commerce, Programming
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© Emerald Group Publishing Limited
2004
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