– The purpose of this paper is to investigate the relationship between environmental uncertainty, information quality, and proactive logistics practices on supply chain flexibility.
– A survey of 75 Indian small-scale manufacturers in Coimbatore (Southern India) was conducted.
– India, which is a thriving emerging economy, is an ideal location for this study. Results indicate that if managers wish to ensure improved supply chain flexibility, firms must work to improve information quality.
– The small sample size is a limitation of the study, so too is the narrow sector targeted (small-scale manufacturing).
– The results reinforce the fact that supply chain management has many elements that can impact a manufacturing firm's responsiveness, which is especially true in an emerging market like India.
– The paper is one of the first to survey small-scale manufacturing executives regarding their acceptance of and use of supply chain concepts under environmental uncertainty.
