Examining the mediating role of social interactivity between customer engagement and brand loyalty

Ding Hooi Ting is an Associate Professor at the Department of Management and Humanities, Universiti Teknologi PETRONAS, Malaysia. He is also the cluster leader for the Business and Management Cluster. He received his doctorate in the area of Marketing. His research areas are in consumer behavior and services marketing. He is also the President of the American Association of Inside Sales Professionals, Malaysia Chapter.

Amir Zaib Abbasi is an assistant professor of marketing in the Faculty of Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan. His research areas are in human–computer Interaction, marketing and consumer behaviour. He is currently working on projects relating to consumer video game engagement, learning, personality traits, playful consumption experiences and consumption behaviors in the entertainment industry.

Sohel Ahmed is an assistant professor at the School of Business Administration, Al Akhawayn University, Morocco. His research areas focus on retail behavior and shopping cues. He has embarked on finding a clear understanding of shopping behavior through sequential phases of shopping conditions.