What drives customers towards mobile shopping? An integrative technology continuance theory perspective

Nikunj Kumar Jain is an Assistant Professor and Area Chairperson at IMT Ghaziabad in the area of Operations Management. He holds a Fellow Program in Management from the Indian Institute of Management Indore, India and a B.Tech from the MANIT, Bhopal. He has previously worked with IMI Delhi and FORE School of Management Delhi. He has cross-functional work experience in a greenfield refinery project at Bharat Oman Refineries Ltd Bina, District Sagar (MP). His expertise is in the area of Logistics and Supply Chain Management, Retail Operations, Project Management, Data Analytics, Statistical Modelling and Optimisation of Real-Life Problems. He has published in National and International Journals like Journal of Retailing and Consumer Services, Business Strategy and the Environment, Journal of Cleaner Production, Electronic Commerce Research and Applications, Marketing, Intelligence and Planning, Asia–Pacific Journal of Marketing and Logistics, Telematics and Informatics, Benchmarking: An International Journal, Renewable and Sustainability Energy Reviews, Renewable Energy, Journal of Internet Commerce and many others. He has also published case studies in Asian Journal of Management Cases, Emerald Emerging Markets Case Studies and ET Cases.

Dimple Kaul is working as an Assistant Professor in Marketing at K.J. Somaiya Institute of Management Mumbai. With more than 20 years of work experience in industry and academia, she is an approved faculty of Mumbai University and recognised Ph.D guide at Somaiya Vidyavihar University. She has been a professor of Marketing and academic administrator at UG and PG levels, developed and delivered courses of highly reputed international universities like AACSB accredited Kingston University London. Her research papers are published in A category ABDC journals and other peer reviewed, UGC approved journals. She is a reviewer of several A rated Journals on Elsevier and Emerald. Dr. Dimple Kaul is highly skilled in teaching, administration and strategic collaborations with international Higher Education institutes/universities. Academic and research professional with Ph.D. from NMIMS University, her research interests are in the area of Customer Experience Management, Consumer Behaviour, Brand Management, Media analytics, Retail Marketing. Apart from teaching, she worked as an Independent Director of a public limited company.

Priyavrat Sanyal is an Assistant Professor at Indian Institute of Management Bodh Gaya. He completed Fellow Program in Management – Full Time (Ph.D.) from Indian Institute of Management, Indore in the area of Marketing. Prior to joining academia, he worked in the industry for almost 12 years in Sales, Service, Marketing and Engineering functions with Godrej and Boyce Mfg. Co. Ltd and Subsidiary of Reliance Industries. He has an undergraduate degree in Mechanical engineering from Dr. B.R. Ambedkar University, Agra and an executive master's degree in Management from Jamnalal Bajaj Institute of Management Studies, Mumbai. His research interests are channel management, sales management, marketing research and marketing strategy. His teaching interest includes business to business marketing, sales and distribution management and social marketing. He was awarded as an MSME Research Fellow in 2016 by Ni-MSME, Ministry of Industries, GoI. He is also involved in consulting projects for government and non-government organisations.