What motivates users to keep WhatsApp statuses: a scale development study Available to Purchase

Murugan Pattusamy is currently working as Assistant Professor in School of Management Studies, University of Hyderabad (UoH), Hyderabad. Before joining UoH he worked as Data Analyst at Australian Council for Educational Research, New Delhi, and National Institute of Technology, Tiruchirappalli. He has a passion for research and he has been a resource person for several workshops and FDP programs held at many universities and B-Schools in India. He is having expertise in multivariate data analysis techniques, mediation analysis, moderation analysis, covariance and partial least square based structural equation modeling, latent profile analysis and item response theory. His papers are published in Thomson Reuter’s impact factor journals (Social Science Citation Index).

Prasanta Kr Chopdar is currently serving as Assistant Professor in Marketing at Indian Institute of Management, Shillong. His teaching interests are in the subject area of marketing management, business research methods, sustainability marketing and brand management. He has received his Ph.D. degree from the Department of Management Studies, National Institute of Technology Tiruchirappalli for his thesis on Mobile Shopping Apps Adoption. His research interests include, but are not limited to, psychology of new technology adoption, M-commerce/M-shopping, smart city services, sustainable marketing and consumption. He has published in reputed peer reviewed journals like the International Journal of Information Management, the Journal of Business Research, Computers in Human Behavior, Technological Forecasting and Social Change, the International Journal of Consumer Studies and others.