Social media physician influencers and patients’ participation in value co-creation Available to Purchase

Md Moynul Hasan is a Ph.D. candidate at the School of Management at Northwestern Polytechnical University in Xi’an, China and Associate Professor of the Department of Marketing at Comilla University in Cumilla, Bangladesh. His works have been published in the Journal of Business-to-Business Marketing, Online Information Review, Journal of Health Organization and Management, Journal of Organizational and Change Management and several other international journals. One of his co-authored papers was published at the Academy of Management Annual Meeting (2024).

Yu Chang is Professor and Chair of the Marketing Department at Northwestern Polytechnical University. Her research focuses on innovation management and marketing strategy. She leads three National Social Science Foundation projects and has published in leading strategy and marketing journals, such as Industrial Marketing Management, Journal of Business Research and Journal of Business and Industrial Marketing, among others.

Abul Kalam obtained his Ph.D. from the Faculty of Business at Curtin University in Miri, Sarawak, Malaysia and is Professor of the Department of Marketing at the Haji Danech University of Science and Technology, Dinazpur, Bangladesh. He has published in the Marketing Intelligence and Planning and several other international journals.

Fazlul K. Rabbanee is Associate Professor in the School of Management and Marketing, Curtin University, Australia. He obtained his Ph.D. Degree in Customer Relationship Management from the same university. He is Fulbright Scholar and holds an MBA (in International Business) from The University of Akron, Ohio, USA. His broad research interests include relationship marketing, consumer behaviour and marketing strategy. He published widely in different refereed journals including the European Journal of Marketing, Psychology and Marketing, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Retailing and Consumer Services, Journal of Strategic Marketing, Journal of Service Theory and Practice, Service Industries Journal, Australasian Marketing Journal and Australian Journal of Management.